Balance Scorecard Analysis (Study Case in Leasing Company in Indonesia)

Abstract

The Balance Scorecard (BSC) model requires corporation to evaluate their organizational performance from four different perspectives- financial, costumers, Internal business, and learning and growth. Its utility lies in the priorotozation of key strategic objectives that can be allocated to these four perspectives and the identification of associated measures that can be used to evaluate organizational progress in meeting that objectives (Kaplan and Norton, 1992). The BSC can not only be used as an evaluation of the organization's performance, but also to manage business process within the organizations (Cobbold and Lawrie, 2002). A case study analysis from credit company X that used BSC from 2002. The case study ilustrated how the company used BSC to set strategy and operations to achieve their goal and make it more efisien, efective and provitable.

-yanuar nanok-
(publish in "Balance" - ISSN 1693-9441, September 2006)